The Innovation - Reinventing Media (2010 - 2018)

The Star News, a media giant founded 53 years ago, dominated the print industry, selling millions of copies daily. However, transitioning this behemoth into the digital age was an uphill battle. The company resisted change due to the significant revenue disparity between print and digital advertising. Despite hundreds of boardroom debates, the digital transformation officially began in 2010.

Over the next eight years, I spearheaded this transformation, revolutionizing how news was consumed. By leveraging data-driven content strategies, automation, and big-data assisted journalism, The Star became Malaysia's leading English online news platform, attracting over 50 million daily visitors. Eventually, the success of digital overtook print, leading to the reduction of printing facilities requirement and a complete technological pivot. This achievement turned The Star into a billion-dollar digital advertising empire.